Yet another review of a printed piece from my mailbox. A very substantial postcard, its physical presence is difficult to ignore: heavyweight stock made heavier still by high-gloss film lamination on both sides. It's also die cut with friendly rounded corners and a perforated mini-card. It's not weighed down with lots of text but the call-to-action is hard to find, rendering it a mere "availability" message for movies on demand. Strangely, it barely mentions alpha-competitor Netflix!
What's missing here is appropriate interactive content to exploit this rugged mailer's unique format. Like what? In this case, maybe there's a date- and time-sensitive redemption code that you'd call in on your phone while watching a certain movie. With a personalized code and instructions printed on the mini card, it will be kept in pocket, wallet or near the TV. If the mini card had a code to physically share with friends, it would travel and travel well.
THIS is how to mail a membership or rewards card!