I consider this postcard "interactive print"

Yet another review of a printed piece from my  mailbox.  A very substantial postcard, its physical presence is difficult to ignore: heavyweight stock made heavier still by  high-gloss film lamination on both sides. It's also die cut with friendly rounded corners and a perforated mini-card. It's not weighed down with lots of text but the  call-to-action  is hard to find, rendering it a mere "availability" message for movies on demand. Strangely, it barely mentions alpha-competitor  Netflix! 

What's missing here is appropriate interactive content to exploit this rugged mailer's   unique   format. Like what? In  this case, maybe there's a date- and time-sensitive redemption code that you'd call in on your phone while watching a certain movie. With a personalized code and instructions printed on the mini card, it will be kept in pocket, wallet or near the TV. If the mini card had a code to physically share with friends, it would travel and travel well.

THIS is how to mail a membership or rewards card!