Your go-to print designer |
I’m a print design specialist who’s worked with business owners, marketing directors, and office managers. Clients range from technology to nonprofit to higher education. Print projects range from one-off promotions to thematic campaign components; from logos to usage guides; from two-sided sales sheets to multi-page catalogs.
Let’s first talk about print. Then, about me and about you. |
What's so special about print? |
It’s a potent communicator on its own, but in a healthy marketing mix, print supercharges your efforts! In your email or from your web page, you should offer to snail-mail something tangible. On a postcard or booklet, promote your web page, blog post or recent presentation. That's digital and analog, hand in hand, winning hearts and minds.
Just remember that like any message medium, printed marketing materials are fleeting. Most are glanced over… then dumped. But what if your printed presentation stuck around a bit longer, avoiding the waste bin. Each extra moment in the hands of your audience would reinforce your message, your demonstration of relevance, utility, authority, etc. To acheive that, you must engage and substantiate. Your organization is likely better at the latter – you know your product or service better than anyone. It’s the engagement component that requires creative action. Simple decoration and uninspired text won't buy you that treasured, prolonged audience interest. Finally, print isn't dirt-cheap like it used to be, so make it count. Don't settle for a subjective, clichéd solution. Insist on audience-focused, custom content and design. I help you use print successfully , with confidence and satisfaction. |
As your marketing communications print design specialist, I: |
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And now some assumptions about you: |
(Pretend that you can check-off which ones apply to you)
Whatever your experience with print, with designers or with marketing communications, I’m ready to demonstrate how good design can address your needs. |