As a graphic designer, I contract with various printers and other fabricators to deliver quality projects to my clients. SinaLite is a new (to me) wholesale trade printer that just sent me a sample kit of display substrates to ease the resale of their printing. Compared to other recently received kits, theirs is impressive in its simplicity, directness, quality and messaging. I appreciated their focus on me and what I can do to succeed. I look forward to working with them as soon as I have an appropriate print project. If the box looks a bit ragged in spots, that's on me. I went through a number of takes filming this review, each time slightly damaging SinaLite's pristine presentation. With that in mind I added a counter calling out my "Uhs" and "Ums" throughout the video to humble myself into future improvement but also to entertain and indulge certain design tendencies. Video was edited in Photoshop.
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One way to achieve customer satisfaction and open the door to product loyalty is to force the buyer to make a choice, even if it remains private. The choice is: "would you rate this purchase/product/experiment positively or negatively?" If the customer decides on positive, then it's reasonable to expect they'll consider a social media share as an immediate outlet for their satisfaction. If the customer decides they've had a negative experience, then you need to immediately channel that away from public sharing and toward your problem-solving system. Print can do that! Your customer won't be looking at a screen as they open your package. But a little piece of print can be right there, with all the immediacy needed. |
AuthorBruce Colthart has ideas for your trash-resistant marketing efforts Archives
March 2018
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