Each time this PDF opens it amuses me 😄 and I always say "I need to capture that!"
It's a label design I built in Adobe Illustrator. It uses brushes and clipping masks to make the one background donut. That art was converted to a symbol and was "sprayed" across the backdrop. Those instances were then rotated and shifted about. Audio effects are my own oral percussion, are gratuitous, and only for this video which was assembled in Photoshop(!).