Working with private equity firm and marketing consultant, I designed several message vehicles and produced illustrations for this medical device company

Design for exhibit banners and miscellaneous marketing materials

At the time, with their promising tinnitus treatment technology and energized by new management, Desyncra was determined to put their revolutionary product into the prescriptive hands of audiology professionals. Working first with medical device marketing consultancy Medical Marcom (and then directly with the client), we transformed the findings of foundational scientific research into digestible informational literature, wrapped in equally alluring visual branding.

Early on, we reintroduced the small business's presence at symposia events in a simple and distinctive visual language that made key data easy to absorb.

At the outset of my relationship with the client, I was supplied with the logo (and its colors) and a preferred typeface. For their first exhibit, I was asked to create new art and also to incorporate their data in the form of charts and graphs. Their first international symposium and exhibit was rapidly approaching and the overseas printer and fabricator was eagerly awaiting my files. The small exhibit space would be adequately staffed and ready with technology demos, but a branded visual message presentation was still up in the air.

The client maintained that at this scientific event the hard data, presented plainly, was a must for one of the two banners, as well as a product image. I argued that we also needed big, at-a-glance, keyword information as well as an evocative and inspirational image. I researched then augmented a colorful brain-tech image and layered it with inspirational text. This complemented the dry science, helping to connect it to the realities of professionals serving their patients.

For early adopters concerned with scientific validity, these understated yet confidently organized and branded documents served up serious reassurance at each presentation

Co-creation allowed us all to combine our experience and insights with those of the executive and chief scientist as the product form factor evolved. As promised, we soon delivered to the young business a coherent visual presentation that disrupted the status quo and incited further audience investigation.

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I went on to produce other non-display projects for the client, including clinical studies cut sheets, a warranty mailer, scientific documentation, stylized illustrations, and simple animations.

A consistent image style was developed that worked with a our more assertive aplication of the brand color palette

Working efficiently is important, especially for small technology companies. I myself created most of the illustration, photo-collage, and image manipulation but some better outsourced to specialists (as was the case in the trembling hand image, above). The required management and creative direction involves having vision, clarity, and organization. Numerous calls, and trails of written words, sketches, and reference images that inform and inspire, help save time and avoid expensive missteps. Those who I outsourced to, and those who re-used the assets after me (I’m talking about you, eventual in-house design person!), were thankful for my care and attention.

I helped the marketing director visualize his ideas for a series of animated banner ads

Young startups and small businesses look for communication partners who put the venture’s business needs before subjective style needs. When visual branding calls for creative leadership, it's your business needs that guide and invigorate my generating of unique but appropriate ideas.

Visualizing proper versus improper neuron firing related to tinnitus – a simple frame animation concept using my original vector art. Hard refresh page to reanimate (PC: Cntrl + Refresh Mac: Shift + Refresh)