Do you sometimes feel invisible?
The problem is that you and your business just aren't getting the attention that you deserve. You're going unknown and unseen by those who need you the most. How is it that your competitors, with products or services no better (or even inferior!) to yours – are growing and thriving?! They're attracting, engaging with, and making customers out of those same people who you could be serving even better.
You’ve worked so hard to succeed
The do-it-yourself (DIY) approach to business branding and marketing communications is sensible for many small business owners and marketing directors. Money feels tight, and there's so many tools available for cheap or free. Thousands of articles and video help with everything from positioning to branding to visual marketing online. Offline too, inexpensive exhibit and printing services abound. Just as Google or your network.
Maybe you’re outgrowing DIY
Rolling your own branding and marketing may be perfectly adequate, but at some point you'll likely wonder a) are your DIY communications doing their job of attracting your ideal clients; and b) are your DIY efforts giving customers and prospects what they crave, or simply what you want them to see and hear?
What are the next-action options?
When you commit to attracting better customers, you'll give some creative authority to new people. A creative agency brings lots of skills, but also significant overhead, limited access, and a significant commitment. They also may subcontract freelance design talent.
An in-house team, drawn from your employees and/or freelance contractors is shaped by you, hence an extension of you, with all the control you wish. Inspire, cajole, or command them and their hands as needed.
Then there’s the creative cospirator; someone like me. The good ones aren’t just executors – they’re skilled listeners and interrogators, helping leaders to dig deep for important truths while also advocating for the right customer experience. Unlike the sequestered agency designers, your hand-picked freelance design professional inspires a unique and productive bond.
“Making your business appear at home among your competitors just may be the perfect marketplace camouflage.”