Do you sometimes feel invisible?
You're going unknown and unseen by those who need you the most. How do your competitors, with products or services no better than yours – are grow and thrive as you languish? They attract, engage with, and convert those same people you could be serving even better.
You’ve worked hard to come this far
The do-it-yourself (DIY) approach to business branding and visual marketing is sensible for many small business owners and marketing managers. And it may very well work, until the plateau.
Maybe you’re outgrowing DIY
At some point you'll wonder a) are your DIY communications still doing their job of attracting your ideal clients; and b) are your DIY efforts giving customers and prospects what they crave? Or are you feeding them only what you think they need?
What are the next-action options?
When you commit to attracting better customers, you'll need some help. A creative agency brings lots of skills, but also significant overhead, limited access, and a significant commitment. They also may subcontract freelance design talent.
An in-house team, drawn from your employees and/or outside contractors, can be shaped in your image, with all the hands-on control you wish. Inspire, cajole, or command them and their skills as you like.
Then there’s the creative cospirator. The good, brand-savvy ones don't just spit out deliverables – they’re skilled listeners and interrogators who help leaders uncover important truths. Such a trusted thought partner helps you craft the right experience for ideal customers. Unlike sequestered agency designers, your hand-picked freelance design professional inspires a unique and productive bond.
“Making your business appear at home among your competitors just may be the perfect marketplace camouflage.”
ATTENTION, ENGAGEMENT PROJECTS AND CAMPAIGNS FOR SMALL B2B BUSINESS OWNERS AND MARKETING MANAGERS