Do you sometimes feel invisible?
Being unseen or forgotten by those who need you the most generates night sweats among us all. How do our competitors, with products or services no better – grow and thrive as we languish? Usually because they've developed a brand that guides how they show up among those same people we could be serving but better. Branding and visual identity allow them to tell a story more welcome than ours.
You’ve worked hard to come this far
The do-it-yourself (DIY) approach to business branding and visual marketing is sensible for many small business owners and marketing managers. And it may work well! Until it plateaus.
Maybe you’re outgrowing DIY
At some point you'll wonder a) is your DIY marketing still successful at attracting your ideal clients; and b) are those efforts giving customers and prospects what they crave? Or are they fed only what you want for them?
What are your next-action options?
A creative agency 🏛 brings lots of skills, but also high overhead, limited access, and a significant commitment. They also may subcontract freelance design talent.
An in-house team 👨👩👧👦, drawn from your employees and/or outside contractors, can be shaped in your image, with all the hands-on control you wish. Inspire, cajole, or command them and their skills as you like.
The creative conspirator 🎩. A good, brand-savvy one doesn't just churn out deliverables – he or she helps leaders uncover important truths as listener and interrogator. Such a trusted thought-to-action partner helps you craft the right experience and messages for your preferred customers. Unlike sequestered agency designers, your hand-picked conspirator works directly for you, always accessible and unfiltered. Unlike an in-house team, the creative conspirator's brings the refreshing energy and perspective of the informed outsider.
“Making your business appear at home among your competitors just may be the perfect marketplace camouflage.”