I provided design and illustration skills to a digital media agency's interactive presentation built for a national financial services meeting
Illustrative design for AR digital signage
The hotel venue sported multiple 65-inch vertical monitors, to occupy and and inform multitudes of retirement planners attending this major financial services gathering.
The end-client's demand for a convivial, crowd-building "tool" led to my client devising an interactive solution. The static images shown here are from a set of five quick but highly dynamic presentations, on which I collaborated, bringing art direction, original artwork, and modifications to researched stock illustrations.
The above-mentioned financial services company hired my client Pixel Light Digital Media (PLDM), a digital media agency, to lure arriving attendees with provocative facts about retirement planning option costs.
PLDM specializes in tracking and engagement of audiences at exhibit and meeting venues. Their solution would combine live video, augmented reality (AR) and animated illustrations plus messaging.
At the event, individuals were naturally drawn to their own live approaching image, in a large "mirror." At a predetermined distance, a seemingly magnetic thought bubble appeared above the viewer's head, its scripted queries providing a delightful yet appropriate ice-breaker.
Seconds later a sky appears at top, then a scene quickly assembles itself (builds) in the lower third. Almost immediately the sky is covered by a title placard, directing you to imagine a particular future retirement scenario.
This captivating and crowd-pleasing experience was made possible by a discreetly placed camera, PLDM's deep experience with augmented reality (AR), tracking, and metrics technologies, and their enthusiastic vision.
First, the onboarding: I taught much about the ecosystem of independent representatives selling PLDM's client's (big time financial services) products, and reviewed their other virtuality reality (VR) presentations. Finally, I was briefed on potential feature set and constraints for the project. My job would be:
My client Carmine, the owner of a creative services (digital media) business, trusted me to supply visuals for his talented in-house team. We started with idea generation, "pothole dodging," and critiques as we better focused our approach to the problem. I most enjoyed our morning phone calls between me at my desk, and he in his forty-minute car commute. He valued it too, thinking and scheming clearly, free from his office distractions. Sketches I typically provided late the previous day wer slept on and drove rousing discussions.
Our financial services client and the participants enjoyed a successful multifaceted event. The interactive displays created by PLDM were a hit, with thousands of delighted engagements, introducing event goers to the larger campaign – and each other – throughout the three-day event.