I provided design and illustration skills to a digital media company who executed an engaging presentation for a national financial services meeting
Illustrative design for AR digital signage
The venue sported multiple 65-inch vertical monitors, to occupy and and inform the multitudes of retirement planners at this major financial services gathering.
These were no mere digital signs, serving up slides. The static images I show here are examples from a set of five highly dynamic presentations, for which I provided art direction, original artwork, and modifications to researched stock illustrations.
The above-mentioned financial services company hired my client Pixel Light Digital Media (PLDM), a digital media company, to engage show goers with supplied, provocative facts about retirement planning option costs.
PLDM specializes in tracking and engagement of audiences at exhibit and meeting venues. Their solution would combine live video, augmented reality (AR) and animated illustrations plus messaging.
At the event, individual attendees were drawn to their own live image, appearing in walkways. Upon approach and at a predetermined distance, a seemingly magnetic thought balloon appeared above the viewer's head, its scripted queries providing a delightful yet appropriate ice-breaker.
Seconds later a sky appears at top, then a scene quickly assembles itself (builds) in the lower third. Almost immediately the sky is covered by a title placard, directing you to imagine a particular future retirement scenario.
This captivating and crowd-pleasing experience was realized with a discreetly placed camera, and my client's augmented reality (AR), tracking, and metrics technologies.
Incorporating my own illustration skills, I created an archetypal scene in each header (A). The constrained color palette contrasted with the detailed title treatments (B). Each header literally flipped around to reveal its own call to action (C) including redrawn website assets. My own assorted tie-things-together artwork exists among multiple stock image layers in bottom scenes in these final comps.
First, the onboarding, where I learned of the independent representative ecosystem that sells our national financial services client's products. I reviewed that client's experiments with virtuality reality (VR) presentations. Finally, I was briefed on potential features available for this project. My job would be:
My client, the owner of a creative services (digital media) business, chose me to augment and supply visuals for his talented in-house team. Over the years our rapport has been good so trust had already been built. We began with lots of idea generation, pothole dodging, and critique as we closed in on an approach to the problem. I most enjoyed our morning calls, between me at my desk and he in his forty-minute car commute. He valued it too, thinking and scheming clearly, free from his office distractions. Sketches I typically provided late the previous afternoon had been slept on and were often the driver of rousing discussions.
Our financial services client and the participants enjoyed a successful multifaceted event. The interactive displays created by PLDM were a hit, and provided thousands of engagements, delighting and introducing event goers to a larger campaign echoed throughout the three-day event.