Concept

Maybe you’ve decided “I need an eight-page brochure.” It may be my job to fill the order but it’s my duty to challenge and ask “why do you need that exact thing?”

You deserve a critical partner to help avoid missed opportunities,  weak investments and expensive mistakes.

One trait of experienced designers — they never seem to stop asking good questions,

Example: a coordinated marketing mix versus an isolated project. Print is great alone but could enjoy lower resistance if backed by social media, web content, a special-offer landing page… whatever works best with your customers.

A great concept reduces risk.

I’m not just your print design vendor. I’m your outreach consultant who will recommend the marketing and informational tools that suit your situation and budget.

Design

Print design is different than website, email, or app design. Design for a brochure is different than for a publication. A single banner is different than a tradeshow exhibit. All are images on a surface but each has its features and constraints.

The designer’s job is to exploit each project's medium for the desired result with an appropriate, confident and compassionate presentation.

Customers will accept or reject your precious message with a mere glance. Design relishes this one-of-a-kind connecting moment and knows not to squander it.

Tip: Print design benefits from a  website that conveniently serves pdf versions of print documents.

Design’s next job is to orient and organize, to clarify and classify, to help the viewer to their destination.

Design knows just what to show and when to show it. 

Great design clarifies and empowers your message.

Writing

Anyone who went to school can write, but a professional is empathetic and concise, guiding your audience to  favorable conclusions and desired actions.

Good writing convinces and converts. Teamed with a rational concept and strong design, clear writing make a case that builds trust and delivers  results.

Tip: Determine early on what's important to say, versus "filling in the design" with text later.

I am a designer who writes but who also appreciates quality writing, whatever the source. If your project or campaign will benefit from (or originates with) a specialist writer, I assure you we will work wonderfully together.

Great writing sells your story.